• Keith Bailey

Writing for speaking and writing for reading are on opposite sides of the same communication coin. The disconnect is that reading is mono-dimensional while speaking is dynamic. Yet we tend to sit down and write a speech like an email, white paper, book, or heaven forbid a powerpoint presentation.

I have created a dynamic Writing for speaking format, called With 1 Word®.

W1W draws out personal stories through tenets from long-form improv and the structure of design writing for the recall and telling of a personal story.

When we weave a personal story into a message, content, data set, brand message, etc., we increase an audience’s ability to remember what was said. The secret sauce to the writing for speaking technique, With 1 Word® is that it enables you to freely access the memories, experiences, and emotions that are stored within the Limbic System vault.

The way this game works is by integrating the three tenets of improv, which have propelled me as an Improviser. “First thought, best thought,” the poet Allen Ginsberg used to describe his unplanned and confident writing style. The first tenet sets up the second tenet – “Yes! And…” – by saying Yes! We are acknowledging the gift our minds have given us, the “And…” statement gives us permission to further focus on the first tenet. We understand that “No! But…” is the end to any collaborative conversation, even if we are having that conversation with ourselves. The third tenet becomes more powerful the more often we play the game. “Free Association”, as described online is, “consciousness without censorship as an aid in gaining access to unconscious memories.”

The key component is to recall without preconceived notion. This is achieved by spontaneously selecting a word. For early game players, we recommend using only nouns, as they tend to be a bit easier to access personal connection and recall. When playing this game in a group setting we crowdsource ideas from the audience, or “create” a word from a prompt:

STEP 1 - Ask someone what their mother’s maiden name is and how it is spelled –

STEP 2 - Ask someone else to give you a noun that begins with the first letter of the last name that you have chosen.

That is the W1W word to focus on and recall personal experiences.

If you are playing this by yourself you can do one of 2 things – click this LINK to see the game played in a group and get your word of the day, or grab a book, open it to any page and without looking, point to a page. Viola! There is your word. (NOTE – this is often harder because you may not get a Noun, which is easier from which to draw personal story). Advanced play delves into more abstract methods for triggering memories.

I am driven to share With 1 Word® with everyone who has something to say on any of life’s speaking opportunities, from social circles to keynotes.

Next blog will dive deeper into the corporate stages that are benefitting from

With 1 Word®.

At Your Service,

Keith MJ Bailey

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Updated: Feb 9, 2020

BHAG! Big-Hairy-Audacious-Goal! I have selected one each year for the past, however long I can remember. The reason I subject myself to a challenge each year is that sometimes I succeed, while always having tried.

My 2019 BHAG! was a physical challenge that changed me physically and emotionally. The self-imposed challenge was to bring awareness to and overcome the stigmatism associated with Burpees. You may be amongst the "everyone" who hates Burpees, but let's acknowledge that nearly every exercise has a component of a Burpee and if you combine every foundational exercise, in a specific combination, it becomes a Burpee.

My Burpee BHAG! was measured by 2 inputs –To Showcase 365 unique modalities of Burpees and complete an aggregate of 1 Burpee for each day of the year, i.e. On day 150 I would complete 150 Burpees and on day 151 is would complete 151 – so on and so forth. I made it to Day 186, having completed upward of 34,000 Burpees, then BLAM! bulging disc and pinched nerve in my neck ended my BHAG! because I moved by neck incorrectly while doing my Burpees that day.

Once I recover from this malady the Burpee BHAG! will be there waiting for me, and I look forward to its completion. “If you get tired, learn to rest, not to quit.” says Banksy and that is what I plan to do with my 2019 BHAG.

The time is 2020, the year to draw upon the clarity of personal experience through hindsight and look with vision toward a bountiful future.

My 2020 BHAG! Play 200 games of With 1 Word and post 2 buffed out With 1 Word story monthly via written Blog. First blog finished!

What's your BHAG!? You may finish while always having tried.

At Your Service, 

Keith MJ Bailey

Live a life well spoken.

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  • Keith Bailey

Service is a funny thing in that you do not notice it so much when it is present as you do when it is lacking. The service experience you deliver is the one thing that cannot be bought elsewhere, good or bad.

I just finished watching Oprah Winfrey speak at the Colorado College 145th Commencement Ceremony. 'Use Your Life in Service' was her message, through service is "how you're touching other people's lives".

Every memorable experience has an emotion tied to it that ranges from "I can't wait to go there again", "That was the worst experience", "Meh! Utterly forgettable". The emotions reside in the Limbic brain, a place where emotions reign and words do not exist.

When leading with Service as the WHY you are connecting with clients on an 'I have a good feeling about this' level.

Simon Sinek has taught us that "people don't buy what you do; they buy why you do it. And what you do simply proves what you believe." knowledge that we buy from people we like.

These emotional statements speak directly to the Limbic portion of our brains, which Simon Sinek, creator of the Golden Circle, identifies as the WHY portion of our brains. A place where emotions reign and words do not exist.

Service is the thread that is woven throughout the fabric of my career.

Served my country in the Marine Corps, I learned the power of force multipliers when in the service of protecting each other for the sake of the mission's success.

Degree in Hotel/Restaurant Management gave me experience serving in the most inhospitable industry, Great Food + Bad Service = Zero Chance for longevity.

Personal Training business entrepreneur I served my client's fitness goals -

80% is mental and 20% is the act of picking up the weight = 100% Service

8 years of Global Corporate Sales we served to achieve the goals of the business and relational service of our clients. In a saturated market space during a downturn economy, we led with the service of relationships. A philosophy of "you may not be our client today buy you be our customer tomorrow" enabled us to focus on the relationship first.

There are three actions every business needs to adopt to successfully deliver Service as the winning Why

The first action for delivering quality service begins with quality on boarding, which in the Marine Corps begins with Yellow Foot Prints and ends after a complete indoctrination of Mission, Vision, and Values. Well structured MVV's connect with us not so much in the words as they do our emotions rooted in WHY.

"Semper Fidelis" is the Marine Corps core Value meaning "Always Faithful". Under the banner of this value every Marine knows what he/she stands for.

The Second action is to understand that in service it is not about you, therefore check your emotional baggage at the door. Your customers do not care about your strife or success, in fact, they will likely hold it against you. "I fail to see how this is my problem" "Why are you making this my problem" are the thoughts that roll around in my mind whenever someone starts making excuses for what should not be. When you make it all about your customer they are left with an indelible sense of gratitude, an emotion rooted in the WHY.

The Third action in delivering service is so simple it vexes many of us to the point self-sabotage. Humility! "Humility is not thinking less of yourself, it is thinking of yourself less." - C.S. Lewis.

Go forth and lead with Service as your winning WHY!

At Your Service,

Keith MJ Bailey

Stage Coaching LLC.

Preventing Audience Abuse Since 2017

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